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Fragrant offerings out in the market now.
August 21, 2017
By: Melissa Meisel
Unique product designs and sophisticated fragrances are moving the household scent marketplace this summer, according to Kline’s recently published “Home Fragrances: U.S. Market Analysis and Opportunities” report. Alternate channels of distribution, such as boutique beauty retail specialty stores, e-commerce, and person-to-person sales, account for nearly 45% of the market share—up from 35% just five years ago. Here’s a look at some recent releases during the season. For more on the rising home fragrance market, check out the September 2017 edition of Happi!
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